J. Crew made you want that rollneck sweater

news via Fast Company - co-design in Design

Raise your hand if your credit card has been personally victimized by the J. Crew rollneck sweater. Did you raise your hand, with it loosely hugged by a knit cotton sleeve featuring a rolled hem? One that’s no longer available online, and for that reason makes you feel part of a selective in-group? Yes? Then say, “thank you, Julia Collier.”  Over the past two weeks, Collier, J. Crew’s chief marketing officer, has directly influenced your shopping habits. The “next...

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