The biggest brand trends coming in 2026

news via Fast Company - co-design in Design

2025 was a year defined by buttholes and fury. AI companies, fueled by unlimited piles of cash, got in line with the same approach to branding: what’s been scatalogically dubbed a “butthole logo.” The amorphous circles neither propel you forward like a Nike swoosh nor ground you like an Apple’s apple. Instead they spin you around, hypnotizing you into who knows what’s next, just keep staring.  At the same time, a polarized America debated its way through a newly political era...

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news via Fast Company - co-design in Design

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